Consider these:
She looks good! = She posseses attractive appearance.
He is looking at her = his attention is focused on her
He is looking to buy rent a house next the subway station. = Looking to - means planning, intent, or a desire to do something.
http://www.englishforums.com/English/DifferenceBetweenLookLook/ndqvv/post.htm
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pretend vs. fake
